Digital change and strategy, done thoughtfully — balancing modern needs, budget realities, and long-standing heritage.

I help auction houses and businesses in the high-value asset, fine art, and resale world modernise thoughtfully — improving how they operate, sell, and connect with clients, without losing their character. I combine practical digital know-how with strategy and partnerships, so teams feel supported, technology makes sense, and changes actually get delivered. Essentially, I help them evolve in a way that’s manageable, cost-conscious, and genuinely beneficial for both staff and customers.

Alexandra Whittaker

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